Buyers and consumers alike want to know if the seafood they are purchasing is coming from certified fisheries. For direct marketers, the RFM Certification program has a Low-risk Chain of Custody Assessment that can make this process easy for you.
Benefits for direct marketers
Our Chain of Custody certification preserves the story of your fish so that it’s traceable through the supply chain back to its point of origin. RFM is the only program that includes origin on every pack logo.
It’s your opportunity to use the RFM Certification logo or claim on your products and marketing materials. And, unlike other sustainable seafood certification programs, with RFM, there are ZERO logo fees for using the RFM logo. Plus, the ‘Alaska’ origin is featured…which as studies show, is essential and increases purchase.
RFM is good for business
Read more Consumer Insights on Certification here
Where the RFM logo is being used
You can find RFM labeled products from Ocean Beauty, Peter Pan and Trident at various retailers (e.g. Costco, QFC, Town & Country & Safeway). And online @ Amazon. The RFM logo can also be found on Holland America’s six vessels that sail in Alaska, since a partnership was announced last year. The RFM logo is also prominently featured in over 1,500 Walmart stores as part of their consumer seafood signage.
The Low-Risk Chain of Custody assessment process
Global Trust Certification (GTC) from NSF conducts the RFM Low-Risk Chain of Custody Assessments. Contact Niamh Connor at niconnor@nsf.org
Click on this Self-Assessed CoC Checklist, this is the form that you will fill out and share with GTC from NSF for their review and possible concurrence.
If you need help getting started with your RFM Low-Risk Chain of Custody Assessment, please get in touch with Jeff Regnart, the RFM Certification Program Manager & Fishery Consultant at jrregnart@gmail.com or 907-240-8978.